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Executive Creative Director
Naga DDB, Malaysia
An Executive Creative Director of 5 years, Alvin feels the constant need for more experience in the job. He has been working on an array of brands from telecommunications to paint, insurance to cable TV, and also projects for banks, herbal medicine and automobile. He approaches advertising with an honest and effective “heart to heart” method because “communication is personal”. He started a social collective ‘Kita Kawan Mah’ to address the rise of racism by promoting inter-racial friendship and dialogue.
MASTER CLASS
How to build a brand through stories
Date : 7 Nov, 2016 • Time : 9.30am - 4.30pm • Venue : Base Room (Block J)
Successful brands are like people. They have character, unique behaviors, principles and distinct expressions. In other words, they own a narrative and is consistent in the way they talk to you across all touch points. All these sort of brands possess a human element. What the heck is a human element? It takes years to figure this out.

Field : Storytelling & Advertising
Pre-requisite : Non
Note : Non

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