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Co-Founder / Executive Creative Director
Hakuhodo Kettle, JAPAN
His love for crossing country borders made Kentaro establish a unique planning and creative style that eliminates the boundaries of strategic, creative, digital, and PR after joining Hakuhodo in 1992. He established a one-of-a-kind creative agency Hakuhodo Kettle in 2006 to set the whole world “aboil” with bubbling new ideas. Kentaro has won more than 100 awards including 8 Grand Prix. He has served as a member of more than 20 jury teams including Cannes Promo Jury and Adfest.
Find out more about Hakuhodo Kettle
SYMPOSIUM TALK
Forward to Human
Date : 9 Nov, 2016 • Time : 11.00AM - 12.30PM • Venue : TPM, Bukit Jalil
MASTER CLASS
Creative Alchemy
Date : 7 Nov, 2016 • Time : 9.30am - 4.30pm • Venue : AVH 1
Where do truly innovative ideas come from? We can’t create them using logic, but there are 5 fundamental techniques to generate unexpectedly brilliant ideas. They are called Creative Alchemy. In this workshop, students will firstly learn these 5 techniques. Then, to deepen understanding, students will take on the Creative Alchemy Quiz. Finally, students will attempt to apply Creative Alchemy into 5 briefs.

Field : Creative Thinking & Advertising
Pre-requisite : Non
Note : Please bring your own sketchbook and pen.

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