Co-Founder / Executive Creative Director
Hakuhodo Kettle, JAPAN
Hakuhodo Kettle, JAPAN
His love for crossing country borders made Kentaro establish a unique planning and creative style that eliminates the boundaries of strategic, creative, digital, and PR after joining Hakuhodo in 1992. He established a one-of-a-kind creative agency Hakuhodo Kettle in 2006 to set the whole world “aboil” with bubbling new ideas. Kentaro has won more than 100 awards including 8 Grand Prix. He has served as a member of more than 20 jury teams including Cannes Promo Jury and Adfest.
Find out more about Hakuhodo Kettle
Find out more about Hakuhodo Kettle
SYMPOSIUM TALK
Forward to Human
Date : 9 Nov, 2016 • Time : 11.00AM - 12.30PM • Venue : TPM, Bukit Jalil
MASTER CLASS
Creative Alchemy
Date : 7 Nov, 2016 • Time : 9.30am - 4.30pm • Venue : AVH 1
Where do truly innovative ideas come from? We can’t create them using logic, but there are 5 fundamental techniques to generate unexpectedly brilliant ideas. They are called Creative Alchemy. In this workshop, students will firstly learn these 5 techniques. Then, to deepen understanding, students will take on the Creative Alchemy Quiz. Finally, students will attempt to apply Creative Alchemy into 5 briefs.
Field : Creative Thinking & Advertising
Pre-requisite : Non
Note : Please bring your own sketchbook and pen.
Field : Creative Thinking & Advertising
Pre-requisite : Non
Note : Please bring your own sketchbook and pen.
